Firstly, what IS "email marketing"?

Email marketing is almost any email you ever send. In general, though, it's used to for:

+ Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
+ Sending emails designed to encourage customer loyalty and enhance the customer relationship
+ Placing your marketing messages or advertisements in emails sent by other people

Why do I need it then?

Email marketing is so popular and needed because:

+ Sending email is much cheaper than most other forms of communication
+ Email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
+ Email marketing has proven very successful for those who do it right

Modern email marketing services and solutions support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis. - We use systems like MailChimp etc.

And every email campaign you send out generates a heap of actionable data you can use to refine your approach and messages, statistics etc.

Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations. Informative email newsletters and other emails send people to offline stores and events, prepare the way for possible sales, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.

All in all, a pretty good way of going about marketing your business or services.

...oh and we can help! You could of course send out a bogstandard, boring email to your list. Or you can send one out using a shiny new email designed by us, incorporating your business theme, colours and images.

If you are new to this whole game, we can even get those email addresses for you. Using our internet research team we can search high and low on the net to find possible leads and clients, as well as contact your target market directly for this info. For more info on this, and lead generation visit: http://atkinsbiz.com/atkinsbiz_sales_training_solutions.php.

We are used by many key figures in the community for this sort of thing. Why not join them? Email us on sales@atkinsbiz.com for more info.